Basic eCommerce SEO Audit Checklist (Free)
| Category | Checklist Items |
| Technical SEO | ✔ Website is HTTPS secured ✔ Canonical tags correctly implemented ✔ No broken links (404 errors) ✔ XML sitemap submitted to Google Search Console ✔ Robots.txt properly configured ✔ Mobile-friendly site |
| On-Page SEO | ✔ Unique meta titles & descriptions ✔ One H1 tag per page ✔ Primary keywords on product pages ✔ Alt text on product images |
| Keyword Optimization | ✔ High-Intent Keywords in products/categories ✔ Long-tail keywords targeted ✔ Local keywords used if needed |
| Content Strategy | ✔ Unique product descriptions ✔ Category pages have SEO content ✔ Blogs posted consistently (2–4/month) |
| Local SEO (If Applicable) | ✔ Google Business Profile active ✔ NAP consistent on all listings |
| Analytics & Tracking | ✔ Google Analytics 4 (GA4) installed ✔ Google Search Console set up ✔ Conversion goals defined (form, purchase) |
| CRO & UX | ✔ Clear CTAs on product pages ✔ User-friendly navigation ✔ Breadcrumbs implemented |
Advanced eCommerce SEO Audit Checklist (Paid)
| Category | Checklist Items |
| Technical SEO | ✔ Structured data (Product, Review, Offer, Breadcrumbs) ✔ Speed optimized (LCP < 2.5s, CLS < 0.1) ✔ Proper pagination handling ✔ Sitemap check & No orphaned pages |
| On-Page SEO | ✔ Internal linking across key pages ✔ No duplicate content on filters ✔ FAQ schema on product/category pages |
| Keyword Optimization | ✔ Keyword mapping across buyer journey ✔ Semantic/LSI keyword usage ✔ Keyword cannibalization resolved |
| Content Strategy | ✔ Topic clusters around products ✔ Use-case & comparison blogs ✔ Regular updates for freshness |
| Local SEO (If Applicable) | ✔ Landing pages for locations ✔ Local backlinks and reviews ✔ Location-specific content |
| Off-Page SEO | ✔ Niche backlink acquisition ✔ Influencer/affiliate linking ✔ PR & authority mentions |
| Analytics & Tracking | ✔ GSC & GTM Setup ✔ Google Analytics 4 Integration ✔ Conversion goals defined (form, purchase) |
| CRO & UX Optimization | ✔ Crawlable product filters ✔ Sticky CTAs on mobile ✔ Trust signals (reviews, delivery info, secure badge) |
| International SEO | ✔ Region URLs with hreflang ✔ Localized shipping/currency ✔ Regional backlinks and copy |
| Security & Performance | ✔ Security headers added ✔ Mixed content issues (HTTP elements on HTTPS) ✔ Minified CSS/JS, lazy loading enabled |